Sri Lanka Tourism Promotion Bureau

Main exhibitor

No. 80, Galle Road
Colombo 03
Sri Lanka

Phone / Fax: show
Phone: +94 11 2 426900
Fax: +94 11 244 0001

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Exhibitor profile

  1. Overview of Sri Lanka Tourism

The Sri Lanka Tourism Promotion Bureau (SLTPB) is the statutory body responsible
for the promotion and marketing of Sri Lanka tourism in the global context. The institution was established in 2008 after enactment of the Tourism act no. 38 of 2005 under the portfolio of the Ministry responsible for Tourism. SLTPB carries out marketing campaigns targeting both trade and consumer segments to support reaching the government’s tourism arrival and revenue targets.

Vision 2025
To be the world’s finest island for divers, authentic and memorable experience

Mission 2025
To be a high value destination offering extraordinary experiences that reflects Sri Lanka’s natural and cultural heritage, and which drive economic benefits to communities and the country that are socially inclusive and environmentally responsible.

Given below underline theme vision articulate the uniqueness of Sri Lanka as a tourist destination:
  • Authenticity is the new wave of tourism in Sri Lanka with a strong focus in providing unique concepts through experiences and what we call "emotion" to our clients. The intention is to go beyond typical tourist movements and introduce concepts relating to local lifestyles, elements of our culture, engagement with local people.
  • Compactness - With only 65,610sqkm land mass, the entire island of Sri Lanka can be explored within a few days. Even the longest distance across the country can be covered within a few hours and if you are flying within one hour. Even a busy traveler can see most parts of the country within a short period of time due to this second advantage which is being compact.
  • Diversity, the third and the biggest advantage is the unparalleled diversity of our tourism product. Sri Lanka is one of the most popular tourist destinations in the region, as it contains mixture of golden beaches, rare unique wildlife, breath-taking landscapes and a rich cultural heritage. Despite its relatively small size, Sri Lanka possesses a high level of bio-diversity due to its wide range of topographic and climatic variations.

Sri Lanka at a Glance

Set in the Indian Ocean in South Asia, the tropical island nation of Sri Lanka has a history dating back to the birth of time. It is a place where the original soul of Buddhism still flourishes and where nature’s beauty remains abundant and unspoilt. Few places in the world can offer the traveller such a remarkable combination of stunning landscapes, pristine beaches, captivating cultural heritage and unique experiences within such a compact location. Within a mere area of 65,610 kilometres lie 8 UNESCO World Heritage Sites, 1,330 kilometres of coastline - much of it pristine beach - 15 national parks showcasing an abundance of wildlife, nearly 500,000 acres of lush tea estates, 250 acres of botanical gardens, 350 waterfalls, 25,000 water bodies, to a culture that extends back to over 2,500 years. This is an island of magical proportions, once known as Serendib, Taprobane, the Pearl of the Indian Ocean, and Ceylon. Discover refreshingly Sri Lanka! WONDER OF ASIA
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  • Asia

    Sri Lanka